•culture as an influence on consumer behavior •culture is considered an external factor in influencing consumer behavior since different cultures have different values, they will have different buying habits marketing strategies should reflect the culture that is being targeted. According to foxall (2007, pp 3), consumer behavior is an important part of academic marketing as there is no fix rules but application area that depends on the disciplines like economics and psychology that provided with the attitudes, methodologies, theories and techniques.
Essay: factors affecting consumer buying behaviour cultural factors: cultural factors include culture, subculture and social classes which have important influence in the consumer buying behavior. This chapter will review the literature about consumer buying behaviour and the operational factors which contribute towards these behaviour consumer buying behaviour the study of consumer behaviour is important in deciding production policies, price policies and framing the sales promotion in a supermarket.
This chapter will review the literature about consumer buying behaviour and the operational factors which contribute towards these behaviour consumer buying behaviour the study of consumer behaviour is important in deciding production policies, price policies and framing the sales promotion in a supermarket this chapter attempts to concentrate on the past literature concerning consumer buying behaviour, it focuses particularly on the behavioural aspect in supermarkets. Personal factors can also affect the consumer behavior some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self concept age age and life-cycle have potential impact on the consumer buying behavior. Factors affecting consumer behavior by asifo shah consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants there are different processes involved in the consumer behavior.
Related theories of the dependent and independent variables of this study are included in this chapter the theories and models are then use to develop the conceptual framework of the research, focusing the factors influences consumers buying behavior. Psychological influence on buying behavior like social factors psychological factors also influence the behavior of the consumers of chocolates these psychological factors mainly involve motivation, learning, attitude, health etc hershey is able to leverage these psychological factors successfully to maximize the sales of the company.
The consumer buying behavior refers to the behavior of the consumer, individuals and householders who buy goods and services for personal consumption (armstrong & kotler , 2009) there work is in-depth study of consumer behavior which states that marketers have very little control over the factors that the consumer makes to purchase a product. Thinking critically about consumer behavior and producing a strong essay on the subject is a tough challenge it involves studying marketing principles, human psychology and the complex attitudes which influence buyer decisions. A consumer's buyer behavior is influenced by four major factors cultural, social, personal, and psychological factors these factors cause consumers to develop product and brand preferences although many of these factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix strategies can be.