Geely auto financial report analysis 10 executive summary this report discusses the details of the geely automobile company and an analysis of its financial statements in the past 5 years the purpose of the report is an application of the knowledge learnt from the financial statement analysis course, and tries to give recommendations. These are all important things to consider for any company in the automotive industry, but due to their founder’s (shufu li) visionary belief that “by mastering technology, geely would be able to maintain its competitive advantage when facing foreign rivals,” geely has taken the necessary actions to increase their total sales revenue as well as total profits from 1997 (the year they started their research and development for automobiles) to present day (dess, lumpkin, and eisner, 2010.
Company background geely automobile company was found on march, 1997 in zhe jiang china it is a private own automobile company the registered capital of this company is rmb 20 million in 2001, geely automobile became the first approved private company in terms of automobile manufacture in mainland china the chairman of the company is li shu fu.
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As one of the fastest growing automotive manufacturers in china, geely group has acquired the swedish brand volvo from ford motors, which can be regarded as another attempt made by chinese auto enterprises to realize internationalization this article attempts to analyze the acquisition by means of the swot model and put forward some corresponding countermeasures. Geely swot analysis 1908 words | 8 pages geely natalia rojas morales 500636685 international business and languages hogeschool van amsterdam international orientation excellence program 25 april 2012 index introduction 3 problem definition 4 current situation 4 about geely 4 exports 5 geely’s organizational structure 5 internal analysis 5 external analysis 7 swot analysis 8 recommendations.
Swot analysis swot, which stands for strengths, weaknesses, opportunities and threats, is an analytical framework that identifies the internal and external factors that are favorable and unfavorable for a company.
Geely’s market share of the chinese automobile industry is roughly 2% at present, but with the increase in the overall market capacity they don’t need to look outside of their borders for an increase in revenue and sustainable growth (gao, 2004. Swot analysis of geely automotive swot analysis of geely automotive the main strength of the geely automotive holdings, ltd is their focused research and development initiatives they invest roughly “10% of their annual sales revenue (which is significant when compared to toyota’s 5% investment)” in research and development and focus.