Customer relationship management is mainly focusing on how the business can retain its existing customers in this competitive environment customer relationship management means that managing and fulfilling the expectations of the customers via delivering them best product and services than its competitors in that industry.
Customer relationship management always demands from the companies to create the values for the customers by delivering them the products and should expect the profitable returns in exchange customer relationship management is mainly focusing on how the business can retain its existing customers in this competitive environment.
Customer relationship management is a cross-functional process to achieve a continuing dialogue with customers, across all their contact and access point, with personalized treatment of the most valuable customers and to ensure customer retention and the effectiveness of marketing initiatives.
A strategic framework for customer relationship management introduction: this article explores the plethora of literature available on crm and relationship marketing and emphasizes the need for a single, process-based framework that helps in making a comprehensive crm strategy followed by its successful implementation. Customer relationship management software is employed by jollibee to manage and organize their customer database and contacts proper customer relationship management solutions are necessary for any business firm to empower their staff, to expand their business and to provide quality customer care services.
Customer relationship management (crm) has become a main focus for businesses with today’s markets becoming more saturated and competitive ‘customer relationship management is the ultimate challenge for marketing experts in any business.