- customer relationship management to manage the relationship with the customer a business needs to collect the right information about its customers and organise that information for proper analysis and action. Customer relationship management (crm) covers methods and technologies used by companies to manage their relationships with clients information stored on existing customers (and potential customers) is analyzed and used to this end. Read this miscellaneous research paper and over 88,000 other research documents customer relationship management introduction customer relationship management (crm) is an important part of any companies' sales mix as part of a sales mix.
- customer relationship management defined as relationship between the customers and the companies includes capture, storage & analysis of customer, vendor, partner & internal process information. Customer relationship management (crm) was originally proposed as part of an organisation's total approach to relationship marketing where an exchange occurred between two parties with perceived value to both parties.
Customer relationship management research papers examine the processes and technologies for managing the relationships with potential and current customers and business partners across marketing, sales, and service areas regardless of the channel of distribution.
Customer relationship management this research paper customer relationship management and other 64,000+ term papers, college essay examples and free essays are available now on reviewessayscom autor: review • december 3, 2010 • research paper • 3,212 words (13 pages) • 1,187 views. Abstract in the customer-centered era, customer equity management may be used as one of the most important drivers to foster customer loyalty, and some important contingent factors such as relationship benefits and switching cost are also playing a moderating role in this process.
The evolution of crm is moving forward with e - business evolutions ecrm is the new strategy of customer relationship management in the internet era this paper addresses the basics of crm and what is ecrm, explains the relationship between technology and ecrm and introduces the 4 principles of ecrm.